Postiz makes $290K a month from an open-source social scheduler. The free code sits next to the paid cloud
TL;DR
Postiz, an AGPL-licensed social media scheduler, shows $290,273 MRR from 8,498 active subscriptions on TrustMRR, verified through Stripe. Anyone can self-host it free. The paid cloud sells approved social apps, AI quotas and no maintenance.
On this page
Postiz is a tool for scheduling posts across social networks, and its source code is free to download and run. Per TrustMRR's Stripe-verified listing, the paid cloud version brings in $290,273 in monthly recurring revenue (MRR) from 8,498 active subscriptions. The company started in July 2024. The listing shows no growth rate, so the reported 25% month-on-month rise has no confirmation.
- MRR
- $290,273
- revenue, last 30 days
- $323,627
- all-time revenue ($1,498,774)
- $1.50M
- active subscriptions
- 8,498
- Founded
- July 2024, Hong Kong SAR China
- Founder
- Nevo David (@wickedguro on X, 24.5k followers per TrustMRR)
- Licence
- AGPL-3.0
- GitHub
- 37.5k stars, 7.3k forks (gitroomhq/postiz-app, 20 Oct 2026)
- Pricing
- $29 to $99 a month, 7-day trial
- TrustMRR rank
- #74
What it is
Postiz schedules and publishes posts to Instagram, YouTube, Dribbble, LinkedIn, Reddit, TikTok, Facebook, Pinterest, Threads, X, Slack, Discord, Mastodon and Bluesky, per the repo. TrustMRR describes it as an agentic scheduler: AI agents plan, generate and schedule posts. Every cloud plan includes an API, webhooks, an MCP server (a way for AI assistants to call the tool), a CLI and a Smart Agent. The audience TrustMRR lists is social media managers, developers and automation teams.
How it makes money
The cloud runs on subscriptions, all with unlimited posts and a 7-day free trial.
| Plan | Monthly | Yearly, per month | Channels | Team members |
|---|---|---|---|---|
| Standard | $29 | $23 | 5 | No |
| Team | $39 | $31 | 10 | Unlimited |
| Pro | $49 | $39 | 30 | Unlimited |
| Ultimate | $99 | $79 | 100 | Unlimited |
Dividing MRR by subscriptions gives about $34 per subscription, a figure calculated from TrustMRR's two numbers. That sits just above the $29 entry plan, which suggests much of the base is on the cheaper tiers. The listing does not break subscriptions down by plan. Annual plans are not refundable, and monthly charges can be refunded for up to one month of fees within 120 days of the last charge, per the pricing page.
What the free version leaves out
The project's own comparison table shows why people pay:
Self-hosted (free, AGPL-3.0). Unlimited channels, posts and team members. You create and get approval for your own developer apps on each social network. AI features use your own provider keys. You pull images and run migrations. Support comes from Discord and GitHub.
Cloud (from $29 a month). Social network apps are already approved. Channels and team members are capped by plan. AI usage comes as monthly quotas with keys managed for you. Updates are automatic and support is prioritised by plan.
The approval step is a real cost for self-hosters: each network reviews apps before they can post for other accounts. The cloud sells that work already done, plus freedom from running a server. The company has not published what converts self-hosters or trial users, so this is the likely driver and remains unconfirmed.
How it found customers
The company has not published a launch breakdown. Visible signals: 37.5k GitHub stars and 7.3k forks give the project search and developer visibility, TrustMRR lists a Domain Rating of 73/100, and the founder has a following on X. The AGPL licence requires anyone who modifies the code and runs it as a service to publish those changes, which discourages a competitor from hosting a closed copy. The open-core pattern (free code, paid hosting) can be copied. The stars and the following cannot.
Stack
From the repository:
- Frontend: Next.js (React)
- Backend: NestJS
- Database: PostgreSQL through Prisma
- Workflows: Temporal, a service that keeps long jobs such as scheduled posts running through failures
- Email: Resend
- Packaging: pnpm monorepo, Docker Compose files, Railway config
The repo mentions Redis and storage as things to configure but does not say what each does. Payments run on Stripe, per TrustMRR.
Margins
The company has not published its costs, so the margin below is an estimate built from the public figures. Revenue per subscription is about $34 a month. Software like this has few costs that grow with each customer: card fees, servers, and the AI features the plans include (images, videos and video clipping, each with a monthly quota). AI usage is the line most likely to move the result, because heavy users on the Pro and Ultimate plans draw on larger quotas.
| Card processing (Stripe's published US rate is 2.9% plus 30 cents) | $1–$2/mo |
| Servers, database, storage and workflow service, spread across all subscribers | $0–$1/mo |
| AI generation and clipping at plan quotas | $1–$5/mo |
| Email and other services | $0–$1/mo |
| Monthly | $2–$9/mo |
Assumes about $34 revenue per subscription and the 8,498 subscriptions TrustMRR shows. The AI range is an assumption, because provider prices and actual usage are not public. Support staff and the founder's pay are not included.
That points to roughly $2 to $9 of direct cost per subscription, or a gross margin of about 74% to 94%. The wide range comes from the AI line. At the low end it behaves like ordinary software. At the high end heavy AI users take a quarter of revenue. Refunds (up to one month of fees) and failed card payments lower the figure a little. Self-hosters add no cost to the company, but they also add no revenue.
Best for / skip if
Best for
- founders studying how an open-source project becomes a subscription business, and teams that want a scheduler with an API and MCP server and would rather pay than self-host.
Skip if
- you need more than 100 channels on one plan, or want a company with published churn, cost and growth data. The listing shows MRR and subscriptions only.
Sources
- TrustMRR: Postiz: MRR, revenue, subscriptions, founder, founding date, rank (Stripe-verified, 20 Oct 2026)
- gitroomhq/postiz-app on GitHub: licence, stars, stack, platforms, self-host versus cloud table
- Postiz pricing: plans, limits, trial and refund terms
- Stripe pricing: published US card processing rate
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